Wednesday, September 9, 2009

A.P.C. Sustain



Okay, so $260 for a bottle of perfume is quite much, but there's only 300 bottles of them in this world, and sandalwood and patchouli are wonderful scents. And it's A.P.C. Enough said.

Here's the text from Material Interest:

There's a reason that A.P.C. hasn't offered a scent before now: Owner Jean Touitou found the very idea "vulgar" and "gross." But after meeting a girl in L.A. who blends essential oils, the man found it in his heart to offer up Sustain, a combination of 12 oils in an odd but compelling wooden sculpture surrounding a glass bottle. (Think postmodern pepper mill and you're close.) We got our hands on the only tiny vial of the stuff in the city, and the predominant notes of patchouli and sandalwood seemed to hit the summer-into-fall mood perfectly. We didn't quite catch the smell of a guitar case lined in bright velvet and scattered with rose petals that was the apparent inspiration, but the unisex scent's moniker does pay a nominal tribute to rock—it's named for a guitar-effects pedal. And maybe also for its creator's new fixation: Touitou's former distaste is now an "obsession" bordering on "addiction." You've been warned.

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